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Marketingweek.com says that H&M group has pointed towards the ‘rapid’ growth of its customer loyalty programme as a sign that its customer base is continuing to expand, despite reporting a loss in its latest quarterly statement as Covid-19 restrictions kept stores closed.
The site says that in its financial report for the three months to the end of February, H&M said its customer loyalty programme, H&M Membership, now has over 120 million members in 26 markets – a 71% increase on the same period last year....
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