Groupon Announces Partnership with Frontier Airlines on Frontier Miles

Groupon, the global marketplace for local services, experiences, and goods, and Points, a leader in powering loyalty commerce, have announced an expansion of Groupon’s existing loyalty program to include Frontier Airlines’ Frontier Miles. This incentivizes customers with airline miles and hotel points for making purchases on Groupon. Groupon’s loyalty program, powered by Points’ Loyalty Commerce Platform, enables U.S. users to earn up to five Frontier Miles per dollar spent for buying eligible Groupon deals. New users of Groupon can earn up to 1,000 Frontier Miles when they complete their first purchase.
 
“We’re thrilled to add Frontier––one of the biggest names in air travel––to our list of loyalty partners, providing even more value and incentive to shop our wide selection of unforgettable local experiences, amazing travel deals, and top consumer gadgets,” says Paul Koura, Director of Affiliate and Student Marketing at Groupon. “With the holiday shopping season rapidly approaching, now’s a great time to start crossing people off your list while earning something for yourself to use on that much needed post-holiday rest and relaxation.”
 
According to Tommy Langhauser, Manager of Loyalty and Partnerships at Frontier Airlines, the partnership with Groupon aligns with the introduction of the recently reimagined Frontier Miles Program. He also said that Groupon and Frontier are a natural fit and both appeal to a wide range of customers seeking for a good value. “A partnership with Groupon means that we can make travel even more affordable for flyers,” says Langhauser.
 
To take advantage of the new offering, Groupon users can visit groupon.com/programs/loyalty and click on the Frontier Miles logo to earn miles for Groupon purchases. Next, they create or log in to a Groupon account. After logging in, users enter their loyalty program membership number and confirm they agree to the terms and conditions. Finally, they receive a unique promo code that they enter with every eligible purchase to receive credit for Frontier Miles.
 
Through one straightforward integration with Points’ Loyalty Commerce Platform, Groupon has gained managed transactional access to various loyalty programs. The Points service enables Groupon to leverage loyalty platforms as a tool to drive increased engagement and revenue from its existing user base, in addition to its continued focus on new member acquisition.
 
“We are thrilled to be able to deepen loyalty and engagement opportunities for Frontier Airlines, a company that is constantly focused on enhancing the benefits of their loyalty offering to its members,” says Barry May, General Manager of Platform Partnerships at Points. “By bringing together Groupon and Frontier Airlines, we are helping to make our partners’ programs more valuable—while giving their members an additional way to earn miles for something they do frequently.”
 
Groupon and Points first announced their collaboration in 2017. With the addition of Frontier Miles, the eligible travel rewards programs offered by Groupon include American Airlines AAdvantage, Alaska Airlines Mileage Plan, Choice Privileges, IHG Rewards Club, JetBlue TrueBlue Program, and La Quinta Returns. The Groupon loyalty program currently only applies to the United States-based customers, but the company said plans are afoot to expand internationally.
 

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