Chris Politakis, Director of Marketing and Communications for Goodwill in the Olympics and Rainier regions in the state of Washington, oversees all marketing, media relations, and corporate communications for the organization, which includes 30 big box stores, three outlet stores, and three boutique stores.
Although the Goodwill stores in these regions have been ranked among the Top 10 nationally, Politakis explained to attendees during a session, CX Retail Revolution: How Goodwill Transformed Retail in Six Months, at last week’s....