Giant Food has announced the launch of a new Integrated eCommerce experience for customers, which is available on the brand's new website and Giant Food's mobile app as well. According to the press release, the new platform brings together the prior Peapod.com and Giantfood.com to create one single site on Giantfood.com. Some features of the new site include personalized shopping, rewards program benefits,weekly circular and coupons, as well as pharmacy, nutrition, and wellness content offerings.
 
"Consumer preferences are shifting, and at Giant, convenience and value are key. We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience. The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores," said Ira Kress, President of Giant Food, in a Giant Food press release. "Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations."
 
Customers that had previously chosen pickup or home delivery through Peapod by Giant at Peapod.com can now access the same eCommerce service through the integrated Giant website or the free mobile app.
 
According to the press release, "Through the platform, Giant Pickup and Giant Delivers services are available to over 6 million shoppers in over 330 zip codes across Washington, D.C., Maryland, Virginia, and Delaware. Customers can choose from flexible order windows, and same-day delivery service is also available in select neighborhoods. Giant Delivers, and Giant Pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique local and global offerings.  Items are hand-picked and packed by Giant associates and loaded right into customers' cars or delivered to their doorsteps."
 
Customers now only have one place they need to go to redeem digital coupons, view custom product recommendations, browse weekly ads, favorite items and grocery lists, and earn points on every purchase with the Giant Flexible Rewards Program. Giant Pharmacy customers can also refill, transfer, or manage prescriptions directly through the new website. The website will also feature "Nutrition and wellness content, such as healthy recipes and cooking tips from Giant's expert in-store nutritionists, will also be available for shoppers to access virtually from home or while on the go."
 

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