Giant Food Adds Store Brand Products to Loyalty Program

Giant Food recently announced a new promotion through its Giant Flexible Rewards loyalty program which will allow customers to redeem their rewards points for store brand products at reduced point requirements. The new promotion comes as Giant celebrates the milestone of serving one million Flexible Rewards program members, as well as the program winning Best-In-Class at the 2022 Loyalty360 Awards earlier in September.

The promotional program gives digital Flexible Rewards members the opportunity to redeem their points for store brand products such as bread, milk and vegetables. Product redemptions for the participating items will now be available for a 50-75% discount compared to typical redemption value for grocery savings.

"Delivering value to our customers is one of our highest priorities at Giant and this new promotion program within Flexible Rewards is one way we can offer customers more savings on the products they purchase regularly," said Ryan Draude, Director of Loyalty at Giant. "We are thrilled to be serving over one million Flexible Rewards members and look forward to continuing to deliver competitive value offerings to our loyal customers."

Participating store brand products within the new promotion includes items such as bread, milk, bacon, frozen vegetables, mandarin oranges, romaine lettuce, bottled water, and shredded cheese. Each participating product may be redeemed once weekly during the length of the promotion. Members may redeem points for products in-store or on the Giant Food mobile app. 

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