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Giant Eagle announced a new loyalty program - myPerks for their shoppers. The new rewards program is customized to give guests the power of choice and will compliment Giant Eagle’s current fuelperks+ program.
For every 50 perks a customer earns, they will be provided with a $1 reward. Guests will be able to redeem the reward wherever they choose with the flexibility of the program.
“Our world has changed dramatically during the past 18 months. Consumers are looking for personalized shopping experiences to meet their needs,” said Jannah Jablonowski, Giant Eagle spokesperson. “For our company, myPerks represents a major step forward in pushing beyond a ‘loyalty program’ to deliver a robust, meaningful value platform that resonates with guests today and that will evolve alongside them in months to come.”
Jablonowski added, “More importantly for our guests, myPerks offers the opportunity to opt into a program that provides more earnings opportunities and increased flexibility for guests who want to find savings when, where and how they prefer.”
Rewards of the new program will include personalized benefits resulting in free groceries and fuel via a “first-of-its-kind” loyalty program. Guests of the rewards program will have the option to switch to a new multi-tiered program that will deliver groceries and impact gas savings in various ways.
New features of the myPerks program:
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