General Assembly Pizza Launches Pizza Subscription in Canada’s Capital

General Assembly Holdings Limited, a fast-casual, Toronto pizza restaurant turned omnichannel consumer packaged goods brand, launched their unique direct-to-consumer offerings in the Ottawa market—their frozen pizza subscription and pizza gifting services.

Ottawa citizens living in the Almonte, Clarence Rockland, Gloucester, Hawkesbury, Kanata, Kemptville, Nepean, Orleans, Ottawa Central, Ottawa East, Ottawa South, Ottawa West, Renfrew, Smiths Falls and Stittsville regions, will be able to join and enjoy the GA Pizza Club, the frozen pizza subscription service that launched in Toronto in September 2020. Reinventing pizza night, GA Pizza Club stacks and gift boxes will be delivered ice-cold through GA Pizza’s last mile delivery.

“Our goal is to make delicious pizzas available to everyone, everywhere—this is just the beginning for our exciting growth plans to launch in new markets across Canada,” said Ali Khan Lalani, Founder and Chief Executive Officer of GA Pizza. “We are honoured to be in Canada’s capital and can’t wait to provide Ottawa with the exceptional service and chef-made, artisanal pizzas that GA Pizza is known and loved for.”

Ottawa citizens will experience the same GA Pizza Club offerings available in Toronto, featuring stacks of four, six, eight or ten pizzas delivered to their door every four weeks, starting at $39 per order. GA Pizza Club members can choose from nine different 100% naturally leavened, 10” pizzas. Currently, 75% of GA pizzas are plant-based or meat free.

With an innovative entry into the booming direct-to-consumer ready-to-eat and meal kit space, GA Pizza Club has shipped over 30,000 subscription boxes since its launch. Recently, GA Pizza became available on the TSX Venture Exchange under the symbol “GA” — becoming the first-ever premium frozen pizza brand to go public on the TSXV. GA Pizza launched a freezer-to-table CPG line of premium, naturally leavened pizzas in April 2020, and quickly expanded distribution through DTC and retail channels across Southwestern Ontario. The Ottawa launch marks the first of many larger regional expansions as the brand continues its rapid growth trajectory across Canada.

For more information or to sign up for the GA Pizza Club in Ottawa, visit

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