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Tyler Saxey, Foot Locker’s Director of Customer Experience, came out to speak at Customer Expo. Eschewing formal dress shoes for sporty Air Jordans, he gave a presentation that addressed several aspects of his company’s strategies regarding loyalty and marketing, but his focus throughout was on his brand’s customer centric culture.
“We at Foot Locker needed to find a way to put the customer at the center of everything we do,” said Saxey, and added, “Understanding our customer journey is an....
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