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Firebirds Wood Fired Grill, the Charlotte, N.C.-based restaurant chain with 36 locations, has chosen digital gifting company CashStar to help deepen its customer engagement and experience. The CashStar platform will enhance customer loyalty by giving customers the best digital gifting experience that is integrated across desktop and mobile channels.
Ben Kaplan, CEO of CashStar, a leading provider of omni-channel digital gifting solutions for the world’s top brands, told Loyalty360 that digital cards are becoming increasingly more important within the restaurant industry.
“The CashStar platform gives the customers an easy way to give and get gift cards while strengthening Firebirds’ marketing programs,” he said. “For example, Firebirds is already offering a holiday promotion – for every $50 purchase of gift cards, the buyer receives a $10 gift.”
More than 300 brands are currently using CashStar to maximize sales, increase customer engagement and drive adoption of mobile payments. Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, and The Home Depot all use CashStar to drive their prepaid and digital gifting programs,
“Firebirds selected CashStar to drive customer engagement, loyalty, and repeat business while delivering a rich, branded digital experience for their guests,” said Kaplan.
Firebirds Wood Fired Grill is a national chain with 36 restaurants across the U.S. Opened in 2000, the restaurant has just recently launched its gift card program; recognizing that gift cards are highly desirable to customers and essential to building customer loyalty and driving repeat business.
Stephen Loftis, Firebirds’ vice president of marketing, said the time was right to work with CashStar.
“We needed a platform that could deliver the unique brand experiences for which we are known, while easily integrating with existing marketing programs,” he said. “CashStar is the clear market leader that will take our guest experience to the next level.”
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