Facebook is looking to align its business priorities with the marketing needs of brands, with the creating of a “client council.”
This is according to a new blog post by Facebook’s vice-president of EMEA and architect of the council, Nicola Mendelsohn.
Brands that have signed up for the council include Unilever, Red Bull, Mondelez, Samsung, BMW, Procter & Gamble, and Volkswagen, with various representatives from Europe, Africa, and the Middle East The goal is to drive creativity in advertising with the copy and....