For most consumers, a great loyalty program is one that offers desirable, exciting, and relevant rewards. For as much time that’s been spent on determining best practices in things like cost per point management and effective program financials models, the reward mix is often overlooked.
During Tuesday’s webinar titled, “Experiences Matter! Building Memory and Meaning into Your Loyalty Rewards Strategy,” Maritz Motivation Solutions explained why experiential rewards can be an incredible boost to loyalty program....