Epsilon has launched Epsilon PeopleCloud Loyalty Essentials, a new offering that simplifies and optimizes loyalty management for mid-size brands by providing key capabilities and services available in Epsilon PeopleCloud Loyalty. Epsilon’s “Launch and Learn” approach demonstrates ROI to mid-size brands over a four-month period before rolling out a formal program and long-term commitment. As brands shift from prioritizing acquisition to customer loyalty in today’s uncertain market, Loyalty Essentials will provide....

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