Health and fitness center chain 24 Hour Fitness is introducing a new FitPerks™ loyalty program to encourage members to spend more time at the gym and achieve their fitness goals, all while earning rewards that can be redeemed for exclusive discounts and perks.
“It can feel like the heaviest weight to lift at the gym is the front door,” said Debbie Fiorella, Chief Technology and Digital Officer at 24 Hour Fitness. “We want to build as much motivation into using the gym as we possibly can, and having an incentive structure is a great way to give that nudge we all need. Our members are at the heart of everything we do, and this program is designed to reward them for their hard work and commitment towards their fitness goals.”
Some of the program’s perks include points for signing up for FitPerksTM, extra points for referring new members, special deals on hotel or resort accommodations, discounts on premium fitness gear and apparel, and local restaurant and shopping deals.
Those interested in enrolling in the free FitPerksTM loyalty program can do so here.
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