Health and fitness center chain 24 Hour Fitness is introducing a new FitPerks™ loyalty program to encourage members to spend more time at the gym and achieve their fitness goals, all while earning rewards that can be redeemed for exclusive discounts and perks.
“It can feel like the heaviest weight to lift at the gym is the front door,” said Debbie Fiorella, Chief Technology and Digital Officer at 24 Hour Fitness. “We want to build as much motivation into using the gym as we possibly can, and having an....