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Epsilon, an Alliance Data company, has signed a new multiyear agreement with Dunkin’ Brands, the parent company of Dunkin’ and Baskin-Robbins. Epsilon will continue to provide loyalty marketing technology and related services in support of Dunkin’s DD Perks customer loyalty program. Additionally, in 2019 Epsilon will also provide email marketing technology and services to Dunkin’ for communication with its customers.
Epsilon has provided the technology for DD Perks since the program’s launch in 2013, which has grown to over 9 million members in the United States. Under the terms of the renewal agreement, Epsilon will leverage its Agility Loyalty platform to support the DD Perks program with enhanced capabilities. DD Perks will also integrate with digital messaging platform Agility Harmony.
Members of the DD Perks program will receive personalized direct mail, email, mobile notifications, and other messaging in real-time with information about relevant benefits and offers. Additionally, Epsilon will integrate its technology with Dunkin’s cloud-based point-of-sale system and DD Perks On-the-Go Mobile ordering, enabling more one-to-one communications.
“Integrated and omni-channel communications are the foundation of our customer engagement strategy, where we aim to build personalized relationships with our loyal customers by interacting at the moments that matter,” says Stephanie Meltzer-Paul, Vice President of Digital and Loyalty at Dunkin’. “Epsilon’s platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin’ experience and further growing our business.”
Bryan Kennedy, Chief Executive Officer at Epsilon, adds, “Thanks to a strong partnership and our best-in-class technology platform, we’ve spent the last four years supporting Dunkin’ Brands as a leading ‘on-the-go’ offering with a loyal customer base. The strong integration of Epsilon’s loyalty and email marketing solutions, paired with Dunkin’s focus on individualized customer engagement, has allowed for a sophisticated, all-encompassing and real-time customer program which will continue to improve and evolve.”
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