For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of any brand, but there is often a direct relationship between customer retention and a company’s bottom line profit. Brands are known to send customized emails and notifications to customers they haven’t heard from in a while in hopes of keeping them a happy shopper by lowering the....

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