Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through their mobile devices.
Consumers can view Disneyland and Walt Disney World Resorts through custom “passport” pages on Gowalla that include a check-in stream, a list of popular pages and recommended trips.
Throughout the parks, consumers can collect Gowalla-created stamps that they can place in a virtual scrapbook and share via custom Disney Gowalla pages. Consumers can also collect....