Most brands believe in the products or services that they offer, which why they also feel that they are worthy of the time and attention of consumers. In the world of business, such aggrandizing notions are only natural and, indeed, are often even necessary. However, when it comes to the level of customer loyalty that these brands actually inspire, a surprising new study by Penmex shows that the outlook is gloomy.
Overall, Penmex, a customer acquisitions and marketing management firm, found that most British consumers are actually....