Daily Reads: March 24: Sephora Adds Mobile Payment Technology, ShinyBud Launches Customer Loyalty Program, and More

Sephora Adds Mobile Payment Technology
Sephora stores will utilize FreedomPay mobile POS technology in 500 U.S. locations  as the beauty retailer continues to add to its digital offerings both in-store and online.

Customers may choose contactless payment or digital wallets through their devices, using Apple Pay, Google Pay and Samsung Pay. The FreedomPay Next Level Commerce platform is designed to provide secure contactless payments and data solutions.

ShinyBud Launches Exclusive Loyalty Benefits Program
ShinyBud cannabis retailer announced the official launch of its ShinyBuddy Club customer loyalty program across 41 stores in Ontario. The Club is a point-based loyalty system where members earn points for each purchase that can be redeemed toward future purchases from ShinyBud.

Club members are also granted exclusive benefits and access to limited edition items, private events, and special giveaways. Members can also earn extra points for referrals and special events, such as birthdays and promotions.

Raising Cane’s Features Employees in New Creative Campaign
To celebrate 25 years in business, Raising Cane’s restaurant shows appreciation to its workers by featuring its employees in an upcoming ad campaign.

More than 6,000 Crewmembers are featured in the campaign which includes TV commercials, social media as well as local billboards and in-restaurant signage that are unique to each restaurant.

When a diner visits their local Raising Cane’s, all of the One Crew. One Love signage that they see throughout the restaurant features crewmembers from that specific restaurant. 

Raising Cane’s also expanded its education program to include an online degree program for Crewmembers and their families in addition to its tuition reimbursement program.
 

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