Chuck Christianson didn’t need to go far to learn about what expectations younger consumers would have when it comes to loyalty and rewards programs. After all, the executive vice president and chief revenue officer for cxLoyalty has a 15-year-old daughter living just down the hall. “Just like that,” says Christianson as he snaps his fingers. “They expect everything instantly because they’re ‘digital natives.’ They’ve grown up where information can be brought to them just literally within....

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