Amid the cacophony and abundance of digital consumer experiences, most shoppers – especially during the holiday season – still prefer the brick and mortar store experience according to a new study from WD Partners. Millions of shoppers head to stores on Black Friday and throughout the Thanksgiving holiday weekend to acquire Christmas gifts at attractive prices. According to the study from WD Partners, in-store shoppers love great deals, but crave memorable customer experiences. WD Partners, a customer experience expert for....

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