Customer Engagement Strong for Top Valentine’s Day Gifts on Maritz Online Motivation Solutions’ RewardSphere

Since Valentine’s Day is only two days away, it’s important to reveal the top-selling gift rewards from Maritz Motivation Solutions’ RewardSphere online shopping site. A key customer engagement trigger, RewardSphere offers more than 180 rewards and incentive programs.

RewardSphere is used by Maritz Motivation Solutions clients for consumer loyalty, credit card, employee recognition, and sales incentive programs for industries such as hotels, airlines, pharmaceutical, automotive, and financial services. Programs that feed into RewardSphere issue billions of points every year.    

RewardSphere featured a special Valentine’s Day collection of some of the best-sellers and popular brands to encourage participants to share points for gifting. For the period from Jan. 1 to Feb. 1, the top three point redemptions on RewardSphere, specifically for Valentine’s Day, were the following items:

1.    Omaha Steaks filet mignon 
2.    Godiva eight-piece gold ballotin 
3.    Photo coasters

The top two female-oriented gifts were: 
1.    Michael Kors women’s fragrance 
2.    Guess heart necklace

The top two male-oriented gifts were: 
1.    A personalized ballpoint pen 
2.    Dolce & Gabbana men’s fragrance

More than 21 billion points have been redeemed for gift cards and merchandise, including anything from a music download, to a classic car, or once-in-a-lifetime experience. More than one million orders have been redeemed on RewardSphere since it launched in September of 2014.

Nearly 300 separate points-based award programs feed into the site.

Jen Hunter, VP Engagement Marketing for Maritz Motivation Solutions, told Loyalty360 about the allure of RewardSphere.

“It’s an ecommerce platform used for rewards redemption, which is unique in our space,” Hunter explained. “We believe that users are also online shoppers and have the same expectations for the user experience associated with online shopping. We also believe that engaging the customer is not strictly a transaction, but is most meaningful when the participant is put at the center of the experience. We do this by including a state-of-the-art user experience, curated content based on meaningful and relevant trends at retail and in pop culture, and by communicating across channels so we can meet the participant where they are. From there, we engage them with user generated content and dynamic merchandising.

Participants are thrilled when they can redeem for meaningful items, Hunter explained.

“However, I am surprised by the incredible diversity of reward redemption,” she said. “Everything from electronics to gift cards, jewelry, fragrance, apparel, and accessories are always HOT. In addition, housewares, golf, travel, and wellness items remain best-sellers. The most exciting surprises are when people reward themselves with motorcycles, classic cars, and home improvement. I love seeing people get something so meaningful after the working so hard to earn their points.”

The top five merchandise items overall are: (Electronics typically comprise the most popular category)

Fitbit Charge-HR
Fitbit Flex Wireless Activity and Sleep Wristband
Bose SoundLink Mini Bluetooth Speaker II
Titleist Pro V1 Golf Balls
Beats Powerbeats 2 Wireless Bluetooth Earbuds


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