During Monday’s second-quarter financial results conference call, Melissa Reiff, President and COO for The Container Store, couldn’t hide her enthusiasm for a few pivotal customer-based programs that have been implemented.
Reiff discussed three major company initiatives: TCS Closets, POP!, and Contained Home, all of which are designed to drive traffic and average tickets while deepening customer engagement. She called TCS Closets the most significant merchandising initiative in the company’s history.
“So first....