Building customer loyalty is never a simple task, although some might say that Costa Sunglasses makes it look easy. Al Perkinson, VP of Marketing for Costa Sunglasses, recently spoke at the 2015 Engagement & Experience Expo in a session titled, “The Lens of CX-An Optical Perspective on Building Communities and Customer Experience from the Ground Floor.”
Perkinson and Diana Helfinstine, VP of Customer Experience at Essilor, provided insight into how their companies are building customer engagement by taking a simpler....