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We’re seeing an increase in partnerships that help brands make the most of their efforts in corporate social responsibility. For instance, Food Lion teamed up with Feeding America to launch Food Lion Feeds, which has fed hundreds of millions of homes while earning the grocery retailer publicity and loyal customer. Now, we’re seeing another brand partner in a similar effort.
Corner Bakery has announced a national partnership with Habitat for Humanity, and in celebration of this new partnership, Corner Bakery will host a Win It Forward Sweepstakes August 20 through November 4. One grand prize winner will be awarded $2,500. Corner Bakery will contribute an additional $2,500 to a local Habitat organization in the winner’s name. The winner will be randomly selected from Corner Bakery’s eClub members. New eClub members will also receive a free sweet upon joining.
“We are extremely proud and excited to partner with Habitat for Humanity,” says Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery. “We’ve always been a part of our neighborhoods, which is why it’s important to give back to the communities around us. As a premier national restaurant partner of Habitat for Humanity, we are honored to support Habitat homeowners in building a better life for themselves and their families. Through shelter, we will help Habitat empower the communities it serves.”
In addition to the Win It Forward Sweepstakes, Corner Bakery is launching a nationwide fundraiser from August 20 to October 13 to help Habitat create more homeownership opportunities and improve communities across the country. The goal is to raise $100,000 for Habitat annually. Guests can help unlock a family’s future by donating $1 or more to Habitat any time they visit Corner Bakery.
Each customer who donates will receive a Habitat insignia that they can sign and post at the restaurant. Additionally, those who donate $5 or more will receive over $25 in offers for future Corner Bakery visits. All of the funds raised will be donated to Habitat. Visit any of Corner Bakery’s locations to help support Habitat.
“We are thrilled to have Corner Bakery join us as a Habitat for Humanity cause marketing partner,” says Colleen Finn Ridenhour, Chief Development Officer of Habitat for Humanity International. “By inviting their customers to participate in supporting Habitat, they are providing Habitat the opportunity to connect with individuals that we might not have otherwise reached. This support is critical as we work to address the need for affordable housing in communities across the U.S. We are incredibly grateful for their commitment to Habitat and to the families in need of a decent place to call home.”
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