For Yalcin Onur, CEO of the Istanbul-based Ketchup Group, who has 12 years of professional and entrepreneurial experience regarding business development, strategy, loyalty marketing, and sales, he believes that companies can create loyalty amid a flurry of competing technologies focused on mass acquisition of customers.
“We are always seeking to create both emotional and behavioral loyalty bonds with the consumers aligned to the products that brands offer,” Onur told Loyalty 360. “If we are talking about emotions and....