Client for 18 Years, KeyCorp Continues Partnership with Epsilon for Direct Marketing Services in Support of Retention and Cross-Sell Efforts

Alliance Data’s Epsilon business announced today that it will continue providing direct marketing strategy, direct mail production, email strategy and analytics to KeyCorp, one of the nation’s largest bank-based financial services companies, and an Epsilon client for 18 years. KeyCorp (NYSE: KEY) was organized more than 160 years ago and is headquartered in Cleveland, Ohio. Key provides deposit, lending, cash management and investment services to individuals, small and medium-sized businesses in 14 states under the name of....