Digitized omni-channel customer experiences are now the name of the marketing game. And brands that still don’t know what that means, should prepare to start playing a pretty difficult bout of catch-up. While some fall behind and neglect these modernized customer engagement strategies, others are running ahead of the competition by forming lucrative partnerships with innovative technology companies. This is helping forward-looking brands, such as Clarks, deliver the customer experiences that today’s digitally connected and....