Chipotle Mexican Grill recently announced its “Free Codes, Free Throws” promotion just in time for the Men’s 2024 basketball championship. Although the promotion isn’t affiliated, endorsed, sponsored, or affiliated with the National Basketball Association, basketball fans can still join the fun.
Anyone wanting to participate can enter the giveaway to win free burritos whenever an NBA player has a “perfect free throw” during the championship games.
A few examples of a free throw include:
-
A player making both free throws after being fouled on a two-point shot.
-
A player making all three free throws after being fouled on a three-point shot.
-
A player making a free throw after their opponent is assessed a technical foul.
“This season, players have intentionally missed free throws to score freebies for their fans,” said Chris Brandt, Chief Brand Officer. “Hitting free throws on basketball’s biggest stage deserves to be celebrated, so we are flipping the script by offering free food for perfect trips to the line during the final series of the season.”
Basketball fans and Chipotle customers can participate in the promotion and win their favorite Chipotle entrée by following @ChipotleTweets on Twitter/X. Chipotle will make a “text to claim” code through a tweet. The first 500 eligible fans to text the short code 888222 will receive a text message providing them credit for a free regular entrée menu item from Chipotle. Winning participants can redeem their free burritos or other eligible entrée at any participating Chipotle restaurant or through a Chipotle App or website order.
The “Free Throws, Free Codes” promotion builds on Chipotle’s Real Food for Real Athletes platform, designed to provide athletes with proper nutrition through real ingredients. The brand has a history of engaging basketball fans with promotions, including last year’s “Freepointer” campaign, which offered free entrée codes for made three-pointers.
The “Free Throws, Free Codes” promotion runs through June 23, 2024. Learn more about it here:
https://www.chipotle.com/free-throw
Read More on Trends, Updates, and Industry Leaders
Read more on Loyalty360:
Generational Marketing: How to Target Millennials, Gen Z, and Other Cohorts
Participation: A Power Shift and Reckoning for All Brands
Boost Member Engagement and Revenue with Strategic Loyalty Partnerships