Gamification is one of the most effective customer engagement strategies out there, but you don’t see too many brands using it to their advantage. That’s because it’s expensive, difficult to set up, and can be time-consuming for an organization. With that said, it’s exciting to see a brand take a go-big-or-go-home approach to gamification, and that’s just what Chipotle is doing.   The brand has announced that it’s giving out up to $1 million in free burritos through the rest of the professional....

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