Chili’s Grill & Bar wanted to expand the benefits of its already successful loyalty program, My Chili’s Rewards. As a result, it partnered with Plenti, the first U.S.-based loyalty coalition.
Chili’s® Grill & Bar, the flagship brand of Brinker International, Inc., will join the program as a new partner representing the casual dining space. This marks the coalition’s expansion into a new category with Chili’s as the latest partner to join the multi-brand loyalty coalition, which currently includes....