Women’s apparel merchant Chico’s FAS continues to have success, acquiring and retaining customers, through its solid loyalty program.
“I’d also like to reiterate the fact that the Chico’s customer remains incredibly loyal,” David F. Dyer, President and CEO of Chico’s FAS, said during the company’s Aug. 26 second-quarter earnings conference call, according to Seeking Alpha. “Looking back at the past 12 months, our retention rate of high-value customers who account for nearly two-thirds....