Over the last 18 months, Loyalty360 has seen a good deal of mergers and acquisitions. We’re seeing organizations acquire the necessary assets to support the full customer lifecycle. This helps enhance capabilities and better serve clients. One organization hot to support all aspects of the customer journey, from acquisition to loyalty, is Cheetah Digital. Most recently, it acquired Wayin, a company that specializes in what has come to be called “zero-party data.”
Curious about the rationale for the....