Hampton Introduces its New Waffles item by Waking up New Yorkers with Free Servings of the Hot, Freshly-Baked Treat

McLean, VA., June 17, 2010 – With the summer travel season in full swing, Hampton Hotels is teaming with chef and television celebrity Guy Fieri <http://www.guyfieri.com/>  to emphasize the importance of breakfast and officially launch the addition of hot, freshly-baked waffles to Hampton’s free breakfast offering.  To officially kick off Hampton’s new free waffle offering, the hotelier, Fieri and his son, Hunter, will line up 30 Hampton waffle bakers in New York City’s Herald Square Park today and serve waffles to more than 7,000 people during a “Wake up with Waffles” event.

Despite breakfast’s long-time title as “the most important meal of the day,” nearly 56 percent of adults admit they don’t eat breakfast, according to the 2009 International Food Information Council Food & Health Survey.

“We understand the importance of breakfast and are committed to starting our guests’ mornings off on the right foot with a variety of free breakfast options,” said Kurt Smith, Vice President of Product, Quality and Innovation for Focused Service, Hilton Worldwide.  “This time last year, we made a promise to our guests that by June 2010 waffles would become a permanent part of our free breakfast, no matter which location you stay.  We love having our guests and are excited to add waffles to our free breakfast offering in all our Hampton locations nationwide.”

Research shows that families who eat breakfast together may help to support good nutrition and healthy eating patterns in children, a point that celebrity chef Guy Fieri reinforces with his own family.
 
“As a father and a chef, waking up to a good breakfast has always been important to me and my family,” said Fieri.  “What better way to talk about this than by partnering with Hampton and baking a hot breakfast for anyone who missed the most important meal of the day!”
 
The addition of waffle bakers rounds out Hampton’s already robust breakfast line-up which features rotating menu options such as eggs, sausage, pancakes, biscuits and gravy, wraps with salsa, fresh fruit, cereal, yogurt and more. Hampton’s free On the House hot breakfast is just one of the bundled amenities that the hotel offers value-seeking and quality-minded summer travelers. Guests can also expect free high-speed internet access and the Clean and Fresh Hampton Bed™ with duvets and linens washed fresh for every guest at all Hampton locations.
 
About Hampton Hotels
The Hampton brand, including; Hampton Inn, Hampton Inn & Suites, Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton is an award-winning leader in the mid-priced hotel segment. With more than 1,800 properties globally Hampton Hotels is part of Hilton Worldwide, the leading global hospitality company. All Hampton Hotels offer warm surroundings and a friendly service culture that share a common “personality” supported by the 100% Satisfaction Guarantee.  High-quality accommodations, in-room conveniences and the latest technology, combined with numerous locations and consistent offerings, have made Hampton a leader in its segment and one of the fastest growing hotel brands.  For more information about Hampton Hotels, please visit www.hampton.com/pressandmedia <http://www.hampton.com/pressandmedia> , www.facebook.com/Hampton <http://www.facebook.com/Hampton>  or follow us on Twitter at www.twitter.com/HamptonFYI <http://www.twitter.com/HamptonFYI> .

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.  For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value.  The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Its brands are comprised of more than 3,600 hotels and 592,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations.  The company also manages the world-class guest reward program Hilton HHonors®.
 
For more information about the company, please visit www.hiltonworldwide.com <http://www.hiltonworldwide.com/> .

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Alexandra Turner
Sr. Account Supervisor
Crosby~Volmer International Communications
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Memphis, TN 38103
T 901.575.0107 | F 901.521.8180 | C 901.628.4114
www.crosbyvolmer.com <http://www.crosbyvolmer.com/>  

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