Cause Marketing Is Critical to Loyalty Marketing Strategy – But Only if the Fit Is Right

Loyalty Program Causes Are Standard, No Longer an Option Cincinnati, OH—11/18/2010— Whether your cause is green, pink or any other color of the rainbow, an experts panel at the U.S. Direct Marketing Association’s (DMA) annual meeting revealed that the trend toward cause marketing is the next step in engaging customers and increasing loyalty. Authenticity was the key word during the panel discussion. The consensus tip was that if the cause is not authentic to the brand, integrating it into the brand’s marketing....