In the world of customer engagement, convenience is often king. Some brands may purport to offer a great product, service, or value, but if customers have to jump through too many hoops to get it, it’s very likely that a lack of customer loyalty will ensue.
This same idea also holds true for loyalty programs as well. If a loyalty program is too clunky and too confusing, then many customers will not sufficiently engage. Further, increased competition has also added another obstacle that must be overcome.
From nearly every angle, people today are seemly assaulted by a cacophony of loyalty and customer engagement initiatives. In the end, all this noise can simply cause the customer to tune out.
This is the problem that Cardtrix has set out to solve. Instead of filling out long membership forms or shuffling through a deck of plastic cards, Cardtrix is an app that allows members to keep track of various loyalty programs in a single digital space.
Currently, more than a dozen of Irelands leading loyalty programs can be accessed this way.
Through Cardtrix, mobile users can simply present the app when completing a transaction and a clerk can scan the digital bar code. Loyalty rewards will then be directly added to their account.
"We have developed Cardtrix to give consumers a digital assistant to manage all of their loyalty programmes in one location," said Fiachra Woodman, VP of Aimia Global Innovation Lab. "Ultimately consumers want less email, less hassle, fewer cards, fewer but better offers, plain English and to earn points wherever they shop. Cardtrix delivers all of these benefits to shoppers, helping them to make the most from their shopping."
So far, members can use Cardtrix to collect rewards from Ireland’s biggest loyalty programs. This includes Tesco Clubcard, Dunnes Stores, Boots, SuperValu, Brown Thomas, Eason’s, Arnotts, Debenhams, Nandos, Costa Coffee, Topaz, Applegreen and Intercontinental Hotel Group.
In addition to hassle free loyalty program organization, simplified access, and an easy rewards collection mechanism, Cardtrix will bring even more convenience by filtering out unwanted promotional messages and spam emails.
Cardtrix promises to do what all quality loyalty programs should already be doing, which is to offer an easy, convenient, relevant, and valuable customer experience.