Canada’s immensely successful entertainment and rewards loyalty program had record growth in 2014. More than 6.3 million people now have a SCENE rewards card and customer engagement numbers are still projected to increase. Shawn Bloom, SCENE’s Vice President of Operations & Partnerships, told Loyalty360 that he expects SCENE to have “north of 7 million” members by 2016.
SCENE is a partnership between Scotiabank and Cineplex Entertainment. Members are eligible for free movie tickets and price discounts at any one....