The migration of customer loyalty to the mobile space continues to be a strong theme going deeper into 2017. Brands that had once settled for informational marketing apps have now begun to understand that in order to win customer engagement, their mobile presence must be increasingly functional as well. One of these brands is California Pizza Kitchen (CPK), who this week unveiled the suite of upgrades coming to its CPK Pizza Dough Rewards App.
In a race to pack features into apps, some brands run the risk of overcomplicating the....