BP Launches New Loyalty Program

BP, which has approximately 7,200 locations across the United States, recently introduced its new loyalty program: BPme Rewards.
Customers can use the BPme app on their mobile device to complete fueling transactions – avoiding the need to swipe a credit card or use the pin pad. All fuel rewards also will be combined on the app, on which they can be tracked and consumers can receive savings and apply rewards to purchases.
BPme app users will save 5 cents per gallon each time they fill up at participating BP and Amoco stations during the first month of use – and that savings will continue for those who spend $100 on fuel each calendar month. BP says bonuses and in-app promotions also will be provided.
“We know our consumers are busy, so we want to make fueling as quick and easy as possible, while continuing to provide great rewards that keep them coming back,” Nicola Buck, BP head of marketing, said in a company release. “BPme Rewards delivers on both of these promises – and is a cornerstone of BP’s strategy to connect seamlessly with today’s on-the-go consumers.”
The BPme Rewards program replaces the BP Driver Rewards program, which was shuttered at the end of September 2019. The BPme app, which will work on iPhones (iOS) and Android phones, will save receipts automatically, providing a paperless transaction.
Another savings opportunity is available for customers who open a new BP Visa Credit Card or BP Credit Card and enroll in BPme Rewards. Those consumers will receive 30 cents off per gallon at participating BP and Amoco stations during the first 30 days from their account open date.
The new loyalty program’s launch was highly anticipated, as it was originally announced early last year and also preceded by the announcement of BP Australia’s partnership with Qantas in September – which allows customers to earn Qantas Points on fuel and eligible in-store purchases across participating BP retail sites.
The previous program, BP Driver Rewards, partnered with United MileagePlus and allowed customers to earn and use U.S. airline miles at the pump for gasoline purchases. At the time, it was the only program in the U.S. that offered that opportunity.
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