It is widely known that today’s loyalty programs are customer-centric. Loyalty is about building close relationships with key customers. Good software makes it possible to manage those relationships in a desirable way. An advanced loyalty system, combined with modern management, in-depth analyses, and an innovative promotion plan, can help create customer lifetime value (CLV) of targeted customers.
In 2015, BP wanted to change the rules of their loyalty program in Spain. To make it more attractive for today’s customers, BP....