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Boyd Gaming Corp. has upgraded and relaunched its B Connected loyalty club program.
This announcement comes on the tail of the company’s recently announced deals alongside MGM Resorts, FanDuel, IGT, and Aristocrat.
The Las Vegas-based gaming company announced Monday that the program is available at the company’s Aliante Hotel and Cannery properties in Las Vegas, and at all other Boyd casinos nationwide.
Matt Ryan, senior vice president and chief marketing officer of Boyd Gaming, said the program has....
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