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Boyd Gaming Corporation is joining the iParty with the “B Connected Mobile” app that is made to deliver customized offers and information directly to a customer’s iPhone, iPod Touch or iPad. The main idea is to extend the benefits of “B Connected,” Boyd’s player loyalty program, though membership is not required to use the app.
Among the things B Connected users will be able to access from the mobile app are:
The next phase is tapping even more smartphone users and in that sense the company will bring the same application to the Android and BlackBerry platforms later in the year.
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