Boston Pizza will enhance its customer loyalty program with the help of Paytronix Systems, which provides reward programs and solutions for restaurants and retailers. Paytronix Rewards, a loyalty, gift, comp and email platform, will serve as the foundation for its Boston Pizza MyBP program. The Paytronix REST integration will drive customer and brand loyalty even further by allowing Boston Pizza to incorporate mobile apps and social media experiences into its loyalty program.
Boston Pizza is Canada’s largest casual dining chain....