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Brands frequently offer loyalty programs as a way to add value to the customer experience. But the exact benefits that Bloomingdale’s Loyalist members recently received were not exactly what the brand had in mind.
After a computer error placed dollar signs in front of Loyalist points, a few Bloomingdale’s customers were surprised to discover some unexpected account balances. And since Loyalist, like many loyalty programs, has many members with a significant amount of points, this resulted in a potentially very expensive glitch.....
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