It’s game, set and match for customer engagement strategy at Best Buy as the retailer launches its first store in the virtual playground of CityVille.
Multichannel giant Best Buy has a knack for being where consumers are. The retailer has opened its first store in CityVille, the virtual location that serves as the basis of the highly successful social game. The move is a smart one for Best Buy – a Social Gamer Study from the Information Solutions Group has revealed that 98 million, or 41% of US internet users are....