Battle of the Brands: Two of the travel industry's largest hotel companies face off on their direct marketing prowess

InterContinental Hotels Group4,500 properties globally$16.8 billion in sales Marriott International3,100 properties globally$10.9 billion in sales Travelers often believe that once you’ve seen one mid-priced room,  you’ve pretty much seen them all. To unearth the subtle differences from one loyalty program to the next, you must dig deeper still. “I believe all of these hotels are starting to look the same, and so they have to create something that is unique about them,” says Jody Merl,  president of....