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Banana Republic has announced it will be donating more than $20 million of new clothing to those in need, including millions of unemployed Americans. This program is a partnership with Delivering Goods, which is a nonprofit organization that unites retailers, manufacturers, foundations, and individuals to support Americans affected by poverty and tragedy.
"During this unique moment in history, it's more necessary than ever to work together to support one another, especially those in need," said Mark Breitbard, Head of Banana Republic and Gap Inc. specialty brands, in a Banana Republic press release. "As America faces historic unemployment rates, Banana Republic Will Work for a Better Republic, helping Americans get back to work by providing confidence through clothing they can wear for interviews and in different work environments, including working from home."
The brand is donating clothes to many partner organizations in states affected most by the pandemic, such as Hour Working Women Program in New York, Central City Neighborhood Partners in Los Angeles, Family Focus Englewood in Chicago, and more.
"By supporting Delivering Good, Banana Republic is helping men and women across the US, including those facing poverty, homelessness, and job loss," said Delivering Good President & CEO Lisa Gurwitch in the same news release. "Among our network of more than 700 community partners, we will focus this donation on nonprofits with workforce training and re-entry programs and markets that have been especially affected by the current crises. This donation will have such a positive impact on men, women, and disadvantaged young adults."
Banana Republic is also working to keep its employees and customers safe when at the store, and that includes multiple steps the brand is taking to get to that point. Those steps include:
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