Backcountry and Competitive Cyclist, the leading specialty retailers of gear, apparel, and cycling products, launch a new loyalty program called Expedition Perks. Expedition Perks is free to join and allows members to earn access to concierge-like customer service via the Gearhead program, the company’s in-house product and activity experts.
Members of Expedition Perks can receive access to a personal Gearhead, who can help with trip planning, gear, and apparel purchases and receive outdoor guidance pre, during, and post....