For Qantas Airways, Australia’s flagship airlines, its loyalty program is proving to be a stronghold in recent times of uncertainty.
As the airlines announced its worst loss in history last week of £2.8 billion, preceded by drastic layoffs earlier in the year, Qantas has decided to maintain full ownership of their loyalty program called Qantas Frequent Flyer. Investors had recently suggested that selling the program would be profitable as it had been valued at up to £3 billion. But, Chief Executive Alan Joyce said last....