Following June’s Adopt A Shelter Cat Month, ARM & HAMMER™ Cat Litter and The American Society for the Prevention of Cruelty to Animals (ASPCA®) introduced AI-generated “Purrsonality Pics” at the ASPCA’s virtual cat adoption event. Purrsonality Pics were developed through ARM & HAMMER’s creative agency, Razorfish, and feature engaging and playful cat portraits reflecting each cat’s unique personality, enhancing connections with potential cat adopters. The event drove awareness for....