Amid slumping sales, Applebee’s has decided to test a customer loyalty program in 160 locations.
DineEquity is the parent company of Applebee’s.
“We are hitting the reset button at Applebee’s,” DineEquity CEO Julia A. Stewart said during a May 1 conference call. “We have to continue to evolve, move faster and think bigger in order to break through and differentiate our brand.”
Customers who sign up for the program can earn free food, discounts, and invitations to store events.
“We’re....